Embracing the Online Shift

Recognizing the Need to Pivot

As entrepreneurs, we often talk about adapting to market trends or meeting customer demands, but there’s another crucial aspect of adaptation: aligning your business with your life circumstances. For me, the shift was born out of necessity—both practical and emotional. I couldn’t imagine dragging heavy furniture or spending hours at estate sales with a baby strapped to me and looking for a corner to breastfeed my son. My family’s needs had changed, and my business needed to change with them.

At the same time, I noticed a growing trend among my customers. People were increasingly seeking products that offered self-care and comfort—items that made them feel nurtured in their busy lives. The handmade candles, soaps, and lotions I had dabbled in as a big part of my business, or how I like to call it, a layer of my business" were gaining popularity. These products not only resonated with my customers but also aligned with my personal interests and my desire to create something meaningful and manageable.